How to talk about Jesus in a way that connects with modern culture. As followers of Jesus, we know that the good news is deeply attractive. But we often fear that to those on the outside, it comes across as irrelevant or even repellent. Sometimes the Christian worldview feels so out of step with everything else going on that we don't know how to share our faith. However, author Daniel Strange wants to show you that the connections are there�in fact, the longings that our culture cannot help but express are the very ones that Jesus fulfils. Building on the work of theologian J.H. Bavinck, Dan reveals five recurring themes that our culture can�t stop talking about, or, as he puts it, the �five permanent �itches� that in our work, rest, and play, we have to vigorously scratch.� From TV to books to social media, these are the questions we can't stop asking and the tensions we can't stop wrestling with�and Jesus speaks powerfully into each one. This book will help you to spot these connections in our culture, excite you about how Jesus makes sense of humankind�s deepest questions and longings, and equip you to speak of him to others in a way that is truly magnetic.