Popular social media star Noell Jett shares the unbelievable story behind her beautiful 3,700-square foot custom farmhouse--built by hand and savvy influencer marketing--and the key strategies she learned while overcoming a difficult past. Growing up with seven people in a small house that was missing windowpanes and had only a small fireplace to fight the bitter cold of Missouri winters, Jett and her siblings learned how to survive at an early age. As a young adult, Noell struggled to find her footing both personally and financially, becoming a single mother without much support. But then she met and married Daniel, who shared her dream of building a farmhouse on a budget. It was a task that seemed daunting, relying only on their own sweat and labor, until Noell started an Instagram account that grew to more than 365,000 followers and then a TikTok account that now has more than 2.7 million followers. Through those accounts she forged sponsorships that provided them with over $500,000 in materials and allowed them to build their dream home in St. Augustine, Florida. In From the Ground Up, Noell shares the inside story behind their farmhouse and delivers a compelling vision for people who want to discover how to overcome their pasts and achieve their own dreams.